The GlobeNewswire AI Press Release Optimizer is a powerful drafting solution within Notified Content OS™ that elevates your press release’s chances of being clearly understood, accurately cited, and prominently referenced by leading AI answer engines.
By analyzing your content through the SOAR Content Framework™, it delivers guided, explainable recommendations that you can easily apply, refine, or tailor. This enhances structure, authority, and quotability while keeping your unique voice intact.
With these intelligent insights at your fingertips, you can dramatically boost visibility in Answer Engine Optimized (AEO) search results, strengthen brand credibility, and produce higher impact press releases that stand out in an AI-driven world.
How to use GlobeNewswire’s AI Press Release Optimizer
To initiate the optimizer, log into your Distribute dashboard, click on the “Create” button and select “AI Press Release Optimizer”:
Step 1: Supply your Document
.docx files are supported (and preferred).
Word count must be greater than 200 words (300 - 500 is ideal).
Tables are not supported for analysis.
English, French and German languages are supported.
Step 2: Send Content for Optimization
Once the file is uploaded, click “Optimize” to send the content to be analyzed by our SOAR Content Framework™ optimizer. The optimizer first gathers recommendations for each AI agent, validates the reasoning, ranks each recommendation based on visibility impact, and then returns the responses.
Step 3: Review and Apply Suggestions
The list of recommendations are presented along with the uploaded press release and has original text highlighted for ease of tracking when making changes. Suggestions are generated from our AI agents:
Authoritative - Enhance credibility and authority of content.
Improve Fluency - Improve readability, flow, and natural language patterns. Keep paragraphs and sentences short and to the point. Aim for an overall length of 300-500 words to respect the journalist's time.
Simplify Language - Make content more accessible without losing professionalism. Avoid industry jargon, hype, and overly promotional language (e.g., "groundbreaking" or "revolutionary").
Add Technical Terms - Add domain-specific terminology for expertise
Add Unique Words - Use distinctive vocabulary for memorable content
Keyword Prominence (aka "Keyword Stuffing") - Avoid overloading content or aggressively stacking keywords but optimize keywords ethically for discoverability by incorporating them naturally into your story.
Each recommendation also provides a key reasoning - what is the change and why should it be considered. Depending on the suggestion, you may choose one suggestion from up to three options to apply. In every case, the selected suggestion is editable to further enhance or customize the text to maintain the tone of your specific story.
Step 4: Download “Wire Ready” Press Release or Optimized Report
After all suggestions are reviewed and at least one is applied to the content, you have two download options for the press release.
Optimized Press Release - This is a “wire-ready” version of the uploaded press release with all applied changes. You may use this in a full service or self service submission immediately!
Track Changes - This is the full press release content with markup. All applied changes showing both the original text as strikethrough, the new text applied, and the reasoning for each displayed in the comments. You have all the information needed to share with colleagues for further review or approval.
GlobeNewswire AI Press Release Optimizer and the SOAR Content Framework™
The GlobeNewswire AI Press Release Optimizer tool uses the SOAR Content Framework™ to generate recommendations for your press release content and are presented together with specific reasoning for each suggestion.
We've put together a table to help you to align the SOAR Content Framework™ with the suggestions generated by the AI agents so that you better understand how each element of the SOAR framework can be applied to your content through each suggestion.
Press Release Elements | Structure | Originality | Authority | Recency |
Authoritative |
|
| Yes |
|
Improve Fluency | Yes | Yes |
| Yes |
Simplify Language |
| Yes | Yes |
|
Add Technical Terms |
| Yes | Yes |
|
Add Unique Words | Yes | Yes | Yes | Yes |
Keyword Prominence | Yes | Yes | Yes | Yes |