What is a Canonical URL?

A Canonical URL tells Google and other search engines which page should be considered the "master copy" for any duplicate or mostly similar pages. This ensures you aren't penalized for duplicate content and provides a reference to search engines to combine your SEO value for those pages.

According to Google's Search Console Help: "A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site."

In the simplest terms and in most cases, canonical URLs decide which of your duplicate pages will be shown in the search results.

How are Canonical URLs used?

It's important to understand canonical URLs and how to use them, because they can either help or harm your SEO performance on your web site.

For example, let's say that you have a Newsroom on Notified, but that you also republish each post on your own website. In this case, you can tell Notified when publishing your post that it should direct all search engine traffic toward your own site. When a user searches for content where either of the Notified or your personal pages might load, Google will select your own web site and send traffic there.

If you have duplicate or highly similar content on your site - or shared between your site and your Notified Newsroom, then you should use a canonical URL as the "master copy." 

How to use the Canonical URL:

You'll find the option to add a canonical URL under step 2 ("Settings") when writing a post. 

Related Articles:

[Video] Introduction to Newsroom

How to set up a Newsroom

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