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How to Select Premium Publisher Add-On Circuits for U.S. Press Release Distribution

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Written by Jahrome Youngker

Premium Publisher Add-On Circuits for U.S. Press Release Distribution

Premium Publisher Add-On Circuits give you more ways to extend the visibility of your U.S. press release across recognized national, regional, and local publisher networks.

These optional circuits can be added to eligible U.S. distributions to help increase your content footprint, support online discoverability, and align your release with trusted publisher environments.

What are Premium Publisher Add-On Circuits?

Premium Publisher Add-On Circuits are optional distribution add-ons that provide additional publication opportunities beyond your selected base distribution.

They are designed to help your announcement reach more places across the web, including national media brands, high-authority publisher websites, and regional or city-level news sites.

These add-ons may be a good fit if your goal is to:

  • Increase visibility for a corporate announcement, product launch, or campaign

  • Build credibility through recognized publisher environments

  • Support content discoverability through search engines

  • Expand reach across national, regional, or local markets

  • Strengthen the online footprint of your press release across trusted, indexable publisher sites that may support search and AI discovery

Available Premium Publisher Add-On Circuits

The following Premium Publisher Add-On Circuits are available for eligible U.S. releases.

US Media Plus – USA TODAY

The USA TODAY add-on is designed for organizations that want to increase visibility through a nationally recognized media brand.

This circuit provides placement in USA TODAY’s official press release section and can help support brand recognition, public-facing credibility, and online discoverability.

Best for

  • National announcements that need brand recognition

  • Simple, high-credibility placement on a known publisher

Key benefits

  • Clear, recognizable brand association with USA TODAY

  • Placement in its press release section

  • Straightforward, single-site exposure

US Media Plus – USA TODAY Top Newspaper Network

The USA TODAY Top Newspaper Network is designed for organizations seeking publication opportunities across a curated group of high-authority publisher websites.

This option is focused on trusted publisher domains, credibility, and expanded content discoverability.

Best for

  • Coverage across a curated set of high-authority publishers

  • Brands prioritizing quality of sites over quantity

Key benefits

  • Access to 25+ national publisher sites

  • Focused, high-authority network

  • Balanced scale without broad local expansion

US Media Plus – USA TODAY Local Newspaper Network

The USA TODAY Local Newspaper Network is designed to maximize distribution breadth across a large network of local and regional publisher websites.

This option is a strong fit for organizations that want broad geographic visibility or want to reach audiences across multiple U.S. markets.

Best for

  • Maximum geographic reach across U.S. markets

  • Campaigns that need local and regional coverage at scale

Key benefits

  • Distribution to 200+ local and regional sites

  • Broad city-level market coverage

  • Largest network footprint of all options

Examples of recognizable USA TODAY Network local publications include The Arizona Republic, Detroit Free Press, Milwaukee Journal Sentinel, The Indianapolis Star, and The Tennessean. Specific publisher availability may vary by add-on circuit and is subject to the current media list.

US Media Plus – Hearst Media

The Hearst Media add-on includes posting opportunities across three high-value regional publications with national audiences:

  • SFGate

  • San Francisco Chronicle

  • Seattle Post-Intelligencer / SeattlePI

Hearst Communications is a major media and information company with a long-standing publishing presence across the U.S. This circuit is designed to help organizations extend their release visibility through recognized Hearst-owned publisher sites.

Best for

  • Announcements where selective placement in well-known Hearst-owned publisher sites is the priority

  • Brands targeting West Coast audiences, especially California, the Bay Area, Seattle, or the broader Pacific Northwest

  • Lifestyle, technology, travel, food, consumer, real estate, sustainability, and regional business stories

  • Releases that benefit from association with established regional publications that also attract national readership

  • Teams that want a smaller, more curated premium publisher circuit instead of broad network distribution

Key benefits

  • Access to 3 specific Hearst-owned sites

  • Curated, limited network (not syndicated broadly)

  • Regional focus with defined publisher list

How do I add a Premium Publisher Add-On Circuit to my release?

When creating or reviewing an eligible U.S. distribution order, go to the search bar and search for the following networks by name:

  • US Media Plus - USA TODAY

  • US Media Plus - USA TODAY Top Newspaper Network

  • US Media Plus - USA TODAY Local Newspaper Network

  • US Media Plus - Hearst Media

Select the circuit or circuits that best align with your campaign goals before submitting your release.

If specific distribution circuits are specified in your contract, uncheck "Show only in package circuits." You’ll find this option directly above the list of circuits on the distribution page.

If you do not see these options in your account, contact your Notified representative for availability.

NOTE. These circuits are designed to help increase the visibility and reach of your press release. They are not intended to satisfy regulatory disclosure requirements. Please use the appropriate regulatory disclosure circuits for financial and material corporate press releases.

Can I choose more than one add-on circuit?

Yes. You may choose one, or multiple available Premium Publisher Add-On Circuits, depending on your distribution goals. There is no overlap among the three USA TODAY Network circuit options, so customers may use multiple USA TODAY Network add-ons to build a broader publisher footprint.

How long does content remain published?

Content published through participating USA TODAY Network properties may remain published for up to 180 days under the current network structure.

Publication duration may vary by publisher, circuit, or network arrangement.

Will these add-ons improve SEO and AI visibility?

Premium Publisher Add-On Circuits can help strengthen the digital footprint of your press release by creating additional publisher-hosted versions of your announcement across recognized media environments.

That matters because modern search engines and AI answer engines rely heavily on accessible, indexable, trusted content across the web. By expanding your release across national, regional, local, and high-authority publisher sites, these add-ons can give search and AI platforms more opportunities to discover, index, interpret, and reference your news.

These circuits are especially useful for organizations that want to:

  • Increase the number of credible web locations where their announcement appears

  • Support discoverability across traditional search and AI-powered discovery experiences

  • Strengthen brand authority signals through recognized publisher environments

  • Build a broader content footprint around important announcements, launches, milestones, or thought leadership

  • Improve the odds that accurate, brand-approved information is available when audiences search or ask AI platforms about your company, product, or news

Search and AI performance can vary based on factors such as publisher indexing, release quality, topic relevance, keyword demand, competition, and how each platform crawls, retrieves, summarizes, and cites third-party content. Notified cannot guarantee specific search rankings, traffic outcomes, AI citations, or inclusion in AI-generated answers.

Will these add-ons help my release appear in AI search or answer engines?

They can help create stronger conditions for AI visibility.

AI answer engines are more likely to surface information they can find, understand, and corroborate across credible sources. Premium Publisher Add-On Circuits expand the presence of your release across trusted publisher domains, which can help make your announcement more discoverable to AI platforms that index publisher content.

This does not guarantee that your release will appear in every AI-generated answer, but it does give your news more high-quality places to be found, indexed, and potentially referenced by AI-powered search and answer experiences.

Which add-on should I choose?

The best option depends on your campaign objective.

Goal

Recommended add-on

I want a nationally recognized publisher name attached to my release

US Media Plus – USA TODAY

I want authority, trust signals, and publisher diversification across 25+ high-authority publisher websites

US Media Plus – USA TODAY Top Newspaper Network

I want broad local or regional visibility across 200+ U.S. publisher websites

US Media Plus – USA TODAY Local Newspaper Network

I want selective visibility across three premium Hearst-owned regional publications

US Media Plus – Hearst Media

I want the broadest possible publisher footprint

Use multiple add-on circuits

Need help choosing?

If you are unsure which Premium Publisher Add-On Circuit is right for your announcement, contact your Notified representative. They can help you select the option that best matches your audience, message, market, and campaign goals.

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