If a Facebook page is authenticated by its administrator Notified can retrieve Insights data from Facebook.
Notified collects the following data for each post:

Total Impression
The number of people who had your Page's post enter their screen.

Organic Impression
The number of people who had your Page's post enter their screen through unpaid distribution.

Paid Impression
The number of people who had your Page's post enter their screen through paid distribution such as an ad.

Fan Impression
The number of people who have like your Page who saw your Page post.


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